From Inbox to Mailbox.

Generate More Sales and Referrals with Personalized Postcards.

Deliver thoughtful, personalized postcards to your clients and prospects that make you the first person they call when you use our design and direct mail automated services.

Do you want to send handwritten postcards, but never do it?

You are not alone! Did you know the average household only receives one personal letter every 7 weeks!! Not only have personal letters and postcard writing decreased, but so has direct mail marketing. Direct mailing has decreased 35% in the last 15 years.

YOU have the opportuntinity to pleasantly surprise a prospect, client or partner with a postcard delivered right to their doorstep! It is the perfect way to connect in a unique way.

Create real connection with personalized postcards!

Step 1: Purpose

Do you want to inspire? motivate? inform?
Be purposeful. Define your theme or intent for the post.

Step 2: Message

Connect meaningfully with a short message, image that reflects your purpose, and font that feels human.

Step 3: Post

Schedule the delivery of your personalized postcards to your prospects and clients.

12 Realistic Handwriting Styles That Make A Connection & Get You Amazing Responses...

Our 12 custom fonts look like they were written by a real human hand. Each proprietary font simulates altering of pen pressure, line angle changes, and employment of glyphs to draw in your recipient's eyeballs and make them believe you wrote the message yourself.

Beautiful Designs

"I like the way the cards look. I am excited to use qr codes and home addresses on the cards. Thx."

Easy To Make An Impact

"I've been very happy with the automated ease of reaching out to my clients on their birthday that I've been able to do with this service."

If you think no one will read your postcard, you would be wrong!!

Millenials have a fondness for all physical media like vynil records. Almost 90% of Millenials love receiving letters in the mail AND they nearly 60% of them will act on direct mail actions.

Two-thirds of Gen X consumers say they have a positive impression of companies that send out relevant marketing mail. USPS says that more than 70% of Gen X consumers feel mail is more personal than online digital communications and are more likely to read promotional mail than emails.

 

Sending a postcard will be seen and you will have a much higher engagement rate on your call-to-action!

Aren't postcards just for Realtors and Car Dealerships?

Traditionally, direct mail marketing is any physical correspondence (postcards, letters, notecards, etc) you send to targeted list of potential customers in the hopes of getting them to patronize your business. The direct mail message would include something identifying you or your business, a call to action (like a QR Code, weblink or phone #), and a way for your customers to contact you.

With small batch postcards, you can send postcards to new connections, prospects, clients, or partners. You are sending a message to people that you already know and have met online or in person and are deepening the relationship. You could send a marketing promotion or celebrate a holiday, national day or their birthday.

You can use direct mail marketing for connection and brand awarness without being salesy.

There are tons of ways you can use postcards in your customer journey to build that know, like, and trust. You are only limited by your imagination.

Is Postage included in your pricing?

Yes, our pricing includes the cost of the postcard and postage.

Do you deliver outside of the US?

At this time, we only offer the ability to US States and Territories.

How long does it take to ship mail? When will it be delivered?

Once printed, the postcards are sent via USPS First Class mail and will arrive between 5-8 days after it is mailed.

May I cancel the shipping of my postcard?

Once your postcard has been sent to the printer, we are unable to cancel the order.

May I get a refund on my purchase?

All purchases are final. You may change the design and list of recipients prior to any work beginning. After the design has been created, we are unable to change your order.

How far in advance should I plan my postcard project?

Initiate your project 3 weeks before you want your cards to arrive. The first week is finalize your postcard design and message. Once printed the postcards arrive within 5-8 days.

How realistic is the font?

Our 12 custom fonts look like they were written by a real human hand. Each proprietary font simulates altering of pen pressure, line angle changes, and employment of glyphs to draw in your recipient's eyeballs and make them believe you wrote the message yourself.

FAQ image

Why should I add a QR Code?

Adding a QR Code allows for tracking of who not only received your postcard, but how many read it and took action.

May I personalize the postcards?

Yes, this is one of the big differentiators from using an Every Door Direct Mail (EDDM) solution. You either provide the personalized information like First Name or it is included in the purchased mailing list. The postcards will be addressed to the individual and you may include personalization in the message.

May I purchase a mailing list?

Yes, we are able to generate a mailing list based on your unique criteria based on residential vs business, geographic region, and a long list of demographic data. The most common criteria are zip code, residential vs business, homeowner age, household income, and family size. The minimum purchase size is 50 addresses for $10 for residential and $20 for business.

Email us at [email protected] for more details.

Pro's and Con's of EDDM vs Work Smarter Digital's Inbox to Mailbox

EDDM or Every Door Direct Mail can be a useful tool for many businesses, but it's not the perfect fit for everyone. To help you understand why Work Smarter Digital does not utilize this service on your behalf we've outlined the pro's and con's of EDDM so you can decide what is best for your business.

Work Smarter Digital specifically offers mailers sent via First-Class Mail.

With EDDM you do not need a mailing list as your mail lands in every mailbox of the specific neighborhood you choose.  If you are a business that appeals to the masses (like pizza or fast food chains, gyms, local grocery delivery) then it can be beneficial but if you are a business that only appeals to a certain market then much of your mailing is wasted.  With Work Smarter Digital you can niche down and target a specific audience, thus saving you money because you're not wasting it on the masses that are not your target market.

EDDM is attractive to many businesses because of its lower postage rates but businesses that choose EDDM over a more targeted approach tend to see less success and more waste of their campaigns.  This is a blanket approach that is not always productive for a more niche specific business. Any upfront savings you might have on postage become wasted by those who discard your mailer because it doesn't apply to them.

EDDM lacks personalization.  There is no name associated with each address.  If you use or buy a targeted mailing list you are reaching out to the recipient directly helping you to establish a stronger connection with them.

With EDDM you must pick a specific neighborhood and mail to the entire neighborhood.  You cannot limit the amount you wish to send.  It's all or nothing.  Example if you want to mail to 500 people this month and 500 people next month, with EDDM you cannot do this but with Thanks.io you control the amount of mailings you wish to do and in a timing that fits your budget.

What is the cost for purchasing a targeted mailing list?

The cost per address based on your targeted mailing parameters start with a minimum of 50 addresses. This cost is in addition to the postcard cost.

>> Residential Addresses - Minimum of 50 for $10. Additional addresses are 20 cents per address.

>> Business Addresses - Minimum of 50 for $20. Additional addresses are 40 cents per address.

Email us at [email protected] for more details.

Are You Ready To Start Sending Some Love In A Postcard?

Not only can Inbox to Mailbox help you reach all of your qualified leads, we can track who VIEWED the QR Code in your message.

Copyrights 2022 | WORK SMARTER DIGtal